Speed
Page performance, mobile friction, and obvious load-time issues that can interrupt intent.
Audit
Direct Booking Leak Audit
From €950
Based on experience with a multilingual tour operator generating around €150K+/month in direct bookings during high season.
A diagnostic for tour operators and booking-based businesses where technical friction, unclear tracking, weak trust signals, or booking-flow problems may be costing direct bookings.
Not ready to commit? Apply for a free booking leak review first →
Who it is for
For operators with traffic, bookings, or ad spend who need an upgrade
The audit is for tour operators, excursion companies, activity providers, and other booking-based businesses where the website already plays a real commercial role.
It is especially useful when direct bookings feel weaker than they should, tracking is unclear, mobile booking feels clunky, review/trust signals are underused, or OTA dependency is becoming expensive.
What the audit checks
Technicalities behind a booking path
Mobile flow
How easily a visitor can move from a tour page to a confident booking action.
Tour pages
Structure, CTA visibility, booking buttons, and the information needed before purchase.
SEO and schema
Metadata, structured data opportunities, internal context, and review data where appropriate.
Tracking
GA4, GTM, conversion tracking, booking events, and measurement sanity checks.
Ads quality
Landing page issues that may weaken paid traffic performance or lead quality.
Review/trust workflow
Whether first-party review collection, review display, or booking-system-connected review collection could support stronger on-site trust signals.
How it works
Four steps to a comprehensible report
Intake
You share the website, booking system, key concerns, and any access needed for tracking review.
Review
The website is checked across speed, mobile flow, SEO/schema, tracking, reviews, page clarity, and booking friction.
Priorities
Findings are turned into prioritized action steps with likely impact, effort, and risk.
You receive
Written findings covering the full scope and the prioritized action steps. Further collaboration will also be discussed.
What to keep in mind
What is excluded from the Audit?
The audit is scoped for diagnosis and prioritization, not implementation. These items are out of scope:
- Implementation work unless a separate Fix Sprint is agreed
- Full website redesign or rebuild as these are offered separately. The audit shows first whether one is even needed
- Custom booking system rebuild
- Legal or compliance certification for review/schema implementation
- Ad campaign creation or management
- Unlimited revisions or ongoing support
- Emergency or out-of-hours support
FAQ
Before your request
Can this lead to implementation?
Yes. The audit can lead to a Direct Booking Fix Sprint if there are clear, agreed issues worth fixing and the implementation scope is contained. Common sprint modules can include speed fixes, tracking cleanup, schema/SEO cleanup, CTA and page improvements, review/trust workflow setup, or booking path improvements.
Is this only for large tour operators?
No, but it is most useful when the website already gets traffic, bookings, ad spend, or commercial attention. If there is no traffic yet, strategy and acquisition may need to come first.
Will you need access to analytics?
Some checks can be done without access. Tracking and conversion findings are more useful when GA4, GTM, Search Console, booking system, or ad account context is available.
Will this audit guarantee more direct bookings?
No. The audit identifies likely blockers and prioritizes fixes. Direct-booking results depend on traffic quality, offer, pricing, seasonality, operations, and the fixes that are actually implemented.
Request audit
Start with a diagnostic before committing to a rebuild or sprint.
In order to determine if the audit is a fit for you, please fill out the form. TheTechDodo will personally reach out to you within 2 business days. See you soon!